Market Development & Distribution
Building markets.Growing brands.
We connect international ambition with local opportunity through market insight, strategic distribution and dependable execution.
FROM SOURCING TO LOCAL MARKET EXECUTION.
BASED IN LEBANON. AMBITIOUS FOR REGIONAL GROWTH.
About INTERVA
A partner for the market. From the first insight to the next opportunity.
INTERVA is a Market Development and Distribution partner for international & Local brands. We connect market intelligence, product fit and channel strategy with practical local execution.
Lebanon is our current operating base. Wider regional expansion is a long-term ambition, pursued selectively as opportunities develop.
We build the market around your brand.
Our capabilities
Build the market. Supply the market.
Two distinct capabilities. Each can operate independently—or together under an integrated mandate.
01 / Build the Market
Market Development
From insight to activation: create the strategy, product fit, positioning and channels a brand needs to grow.
- Market insight
- Brand positioning
- Channel development
02 / Supply the Market
Distribution
From planning to after-sales: coordinate sourcing, inventory, logistics, commercial operations and channel support.
- Importation
- Stock & logistics
- After-sales
Our operating frameworks
Two capabilities. One integrated approach.
Build the market. Supply the market. Choose either capability independently, or combine both under one integrated partnership.
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01Market Intelligence
Market Development / 01
Market Intelligence
Assess opportunity, competition, customer segments, pricing, regulations and channel realities.
- Assess demand, competition and pricing
- Map channels and buying behaviour
- Identify opportunities and entry risks
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02Product Development & Market Fit
Market Development / 02
Product Development & Market Fit
Align product features, specifications, portfolio and price-to-value with local needs.
- Match product features to local needs
- Review portfolio and price–value fit
- Consider compliance and service requirements
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03Brand & Market Positioning
Market Development / 03
Brand & Market Positioning
Define the local value proposition, pricing architecture, messaging and launch strategy.
- Define the value proposition
- Align brand positioning and pricing
- Plan the local market launch
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04Customer & User Experience
Market Development / 04
Customer & User Experience
Design discovery, purchase, installation, warranty and support around the customer journey.
- Map discovery, purchase and installation
- Improve dealer and user touchpoints
- Connect warranty and customer feedback
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05Channel Strategy & Development
Market Development / 05
Channel Strategy & Development
Develop dealer, retail, project and installer channels, with partner selection and territory planning.
- Select dealer, retail and project channels
- Develop installer and partner networks
- Plan territories and channel roles
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06Market Activation
Market Development / 06
Market Activation
Create demand through launches, campaigns, trade marketing, training and market education.
- Coordinate launches and campaigns
- Support trade marketing and training
- Activate relevant events and channels
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07Commercial Growth
Market Development / 07
Commercial Growth
Monitor sales, pricing, channel productivity and feedback to improve performance and identify growth opportunities.
- Review sales and channel performance
- Capture market and customer feedback
- Refine pricing, portfolio and growth priorities
Commercial learning feeds back into Market Intelligence — measure, refine, repeat.
Explore Market Development-
01Product & Demand Planning
Distribution / 01
Product & Demand Planning
Translate demand into product mix, purchasing, seasonal stock and replenishment plans.
- Forecast demand and seasonality
- Plan product mix and stock levels
- Coordinate replenishment priorities
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02Sourcing & Importation
Distribution / 02
Sourcing & Importation
Coordinate manufacturers, purchase orders, freight, documentation and import compliance.
- Coordinate manufacturer purchase orders
- Plan shipping and import documentation
- Manage customs and arrival preparation
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03Inventory & Warehousing
Distribution / 03
Inventory & Warehousing
Control inventory, SKUs, safety stock, rotation and warehousing to maintain availability.
- Maintain SKU and inventory visibility
- Plan warehouse handling and storage
- Review stock rotation and safety levels
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04Distribution & Logistics
Distribution / 04
Distribution & Logistics
Organize dealer supply, order fulfilment, delivery and territory allocation.
- Coordinate dealer orders and delivery
- Plan territories and last-mile fulfilment
- Track delivery execution
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05Commercial Management
Distribution / 05
Commercial Management
Manage pricing, margins, credit, incentives, sales targets and collections.
- Manage pricing and commercial terms
- Coordinate credit, incentives and collections
- Review sales targets and margins
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06Channel Operations
Distribution / 06
Channel Operations
Support onboarding, accounts, territories, dealer performance and forecast collection.
- Support partner onboarding and accounts
- Coordinate territory and channel performance
- Share forecasts and commercial support
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07Technical & After-Sales
Distribution / 07
Technical & After-Sales
Coordinate warranty, spare parts, technical service, installer support and replacements.
- Coordinate warranty and spare parts
- Support installers and service processes
- Handle replacements and customer follow-up
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08Reporting & Supply Optimization
Distribution / 08
Reporting & Supply Optimization
Review sales, inventory, sell-in and sell-out, working capital and replenishment to improve supply.
- Review sales and inventory reporting
- Track sell-through and working capital
- Improve forecasting and replenishment
Supply reporting feeds back into Product & Demand Planning — improve every cycle.
Explore DistributionPartnership models
A partnership shaped around your mandate.
Three models. The same commitment to disciplined execution.
01
Market Development
INTERVA develops the market while the manufacturer or another appointed distributor manages importation and physical supply.
Discuss this model02
Distribution
INTERVA manages supply, logistics, commercial operations and after-sales where the brand strategy is already established.
Discuss this model03
Integrated
Combine both capabilities under one mandate—from market strategy through supply, execution and support.
Discuss this modelAirfel in Lebanon
Airfel comfort. Local support.
Explore wall mounted, floor standing, cassette and ducted heating and cooling systems from Airfel, a member of the Daikin group. INTERVA connects the range with local product guidance and commercial support in Lebanon.
Fanus / Pellet stoves
Warmth with character. Built around the flame.
Discover Fanus pellet stoves. A focused selection from the supplied manufacturer catalogue; contact INTERVA for current availability and product guidance.
Pellet stove
Fanus FP200
A compact pellet stove with three-sided ceramic glass and a heated top surface.
- 5 kW
- 12 kg hopper
- 40 kg weight
Pellet stove with oven
Fanus FP300
A pellet stove with an integrated oven, designed to bring warmth and practical cooking together.
- 6 kW
- 15 kg hopper
- 54 kg weight
Let’s build the next market
The next opportunity starts with a conversation.
Manufacturer, dealer or installer? Tell us about your company and the opportunity. We will discuss the right partnership model.